Details: Mag. Barbara Habig; Mafed

(born 1975 in Vienna - Austria) Entirely dedicated to luxurious high fashion, fine arts as well as Italian, French and Austrian design after earning a master's degree (MAFED; SDA Bocconi Milan, Italy) as well as a degree at the Vienna University of Economics and Business Administration in Austria.
Barbara Habig is launching her new line of high-end hats in 2006 after having gained extensive experience while working with internationally renowned high fashion designers.
141 years of hat wear… Habig hats looks back on a long tradition of excellence
The Habig family is originally from Freiburg and its family history goes back to
the year 1550. Peter Habig moved to Vienna in 1853. He served his 5-year-apprenticeship as
a hat maker and became a journeyman. From 1865 onwards, his brother Carl assisted him in
the workshop, where they exclusively manufactured silk hats as well as the then much soughtafter
“Chemisse Galett” hats.

It was at that time that they made their fi rst humble attempts of manufacturing felt
hats. Winning a gold medal at the international exhibit in Kassel in 1870 was the fi rst step
towards internationalisation for the newly established company “P. u. C. Habig” (“P. and
C. Habig”). Having been honoured with the sought-after “Hors concours Juror“ at the Vienna
World Exposition was an important turning point in their career and eventually brought about
the establishment of Habig as an international brand.

In 1874, P. and C. Habig opened an exclusive retail store located in downtown
Vienna (Kärntner Strasse). In 1882, a new building was added to the former workshop located
on Wiedner Hauptstrasse. The new and modern factory was equipped with the latest technology,
allowing the staff to meet all export orders from Germany and overseas. A particularly
exclusive branch opened in 1888 in downtown Berlin (Friedrichstrasse).
This complex was well positioned and equipped to meet all requirements ahead
and included a state-of-the-art factory as well as living. “Kommerzialrat” Peter Habig was the founder of the Austrian Hat Makers’ Society and also played a major role in the Austrian Hat
Fashion Association as well as the Vienna Hat Makers’ Co-operative. He served as president
of international exhibit committees on several occasions.

Being socially inclined, he was the fi rst to offer loyalty bonuses to workers of
more than 20 years’ seniority in his business. In addition to that he also rewarded especially
hard working apprentices. He was appointed as a member of the arbitration committee of the
Industrial Association of Lower Austria. He personally provided funds for a demonstration hat
maker’s workshop at the Vienna Technical Museum. Peter Habig, who had been awarded many
decorations, was among the fi rst to establish a renowned Viennese fashion scene. He was one
of the pioneers of the Austrian clothing industry. He passed away on January 4,
1916, in Vienna.

The company was deeply affected by the aftermath of World War I - infl ation and
a generally bad economic situation - and could not keep its core staff of workers, despite all

At the beginning of World War II, the company’s production was reduced to a
minimum due to the scarcity of raw materials and the lack of workers.

After the end of World War II P. and C. Habig were among the fi rst to start manufacturing
hats made from old stock, selling them in exchange for ration cards and clothing
cards. The main business activity back then, which was an important factor in keeping the company afl oat, was the mending of old hats.

After the retail shop in downtown Vienna (Kärtnerstrasse) was sold, Carl F.
Habig, born in 1942, became the sole director of the company on March 20, 1969. He was
the fourth family member in a row to hold this position. It was time to modernize the company
and to streamline the production process. Extensive international travel in 1971 and 1972
and arduous work was required to fi nally fi nd new distributors and importers, thus opening up
new markets.

Excerpt of: Die Staatswappenträger Österreichs; Jupiter Verlagsgesellschaft mbH, Wien 1978

In 2006 Barbara Habig (daughter of Carl F. Habig) is launching a new line of
luxury hats. A mixture of exclusive, extraordinary materials is signifi cant for the exquisite hat

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